Erik deconstructs the pitching process that design companies are often asked to endure. Particularly like this opening snippet:
'A pitch is the presentation of design ideas to a client by competing agencies or studios. The Americans pitch a baseball, while the English noun denotes a black, sticky substance that is difficult to get off your hands. That stuff is called Pech in German, and we use the same word for bad luck. I love etymology!'
Having been asked to to undertake such exercises, my design partner and I have always said we don't mind giving written proposals about our design methodology – how we would go about solving your design problems – but there won't be any visualization of our ideas without some agreement on hard currency. Sorry about that in advance.
