Typographic style 'is an elusive issue…it is nonetheless substantial, located on the boundaries between verbal language, content and visual form…certain ways of ordering text are rooted in a particular style…style gives coherent shape to the ordering and that it is precisely style which marks the elegant from the merely competent solution.'
Paul Stiff | IDJ | Vol. 2, No. 2, 113–121, 1981
'The proper words in the proper places are the true definition of style.'
Jonathan Swift
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- When the work – or the conversation or any other human activity – is going well, then you forget what time it is and whatever else you should be doing. There is some quality in artifacts that is like this process. It’s not that the thing is transparent. On the contrary, it presents itself to you in a very immediate and unavoidable way. It seems inevitable. It isn’t expressive except of its own content. Robin Kinross
