Shame on you Wolff-Ollins. Since when was it all about the cash and dam the consequences of your visual diarrhea? Hang on, didn't you 'design' the BT piper too? Perhaps the kid on your website homepage – drugged to the eyeballs on Mogadon – helped in your 'focus groups'...?
Update
Seth has added his two cents worth:
If you were an ordinary person, you'd describe it as a slightly jarring, very bright piece of abstraction. Of course, you're not an ordinary person, you're a marketer, in which case you might understand this:
- 'This is the vision at the very heart of our brand,' said London 2012 organising committee chairman Seb Coe
- 'It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world'
- 'It is an invitation to take part and be involved'
Seth then signs off with:
If you are paying money to someone who talks like this, may I suggest you stop? And if you work for someone who talks like this, time to look for a new gig.
I can't agree more. Hugh is strangely silent on this one . . . OK we've all got better things to do than argue over a bloody logo – but this one is just so frickin' bad . . . I mean just look at it!
