Some highlights from ‘An entirely incomplete list of things a non–illiterate designer should know before being a designer’ by Dean Allen:
- That text will inevitably be read before it is looked at.
- That words themselves make remarkably effective clip art.
- That the deep symbolism of a design decision, referring perhaps to a treasured memory of the designer, is irrelevant to the person attempting to glean something from the work.
- That the physiobiology of reading is one that demands easy points of exit and entry.
- That emphasis comes at a cost.
- That overstating the obvious can be effective, but not all the time.
