Cambridge and Prague based OptaDesign have designed the new website for Cambridge company Pure Bathrooms: purveyors of quality fixtures and fittings for your bespoke bathroom design. The photographs of their most excellent showroom in Cambridge were taken by Steve Bond.
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- When the work – or the conversation or any other human activity – is going well, then you forget what time it is and whatever else you should be doing. There is some quality in artifacts that is like this process. It’s not that the thing is transparent. On the contrary, it presents itself to you in a very immediate and unavoidable way. It seems inevitable. It isn’t expressive except of its own content. Robin Kinross
