Proving to senior management your website delivers value
Gerry McGovern interviews Jared Spool. 'I learned quickly that business executives didn't care about usability testing or information design,' Jared has stated in an interview. 'Explaining the importance of these areas didn't get us any more work. Instead, when we're in front of executives, we quickly learned to talk about only five things:
– how do we increase revenue?
– how do we reduce expenses?
– how do we bring in more customers?
– how do we get more business out of each existing customer?
– how do we increase shareholder value?'
The truth about Google's so-called 'simplicity'
Donald Norman says, 'Is Google simple? No. Google is deceptive. It hides all the complexity by simply showing one search box on the main page. The main difference, is that if you want to do anything else, the other search engines let you do it from their home pages, whereas Google makes you search through other, much more complex pages.'
Registration forms - what to do if you can’t avoid them
Caroline Jarret says, 'One way of persuading users to register is to offer them some way of sampling the benefit they’ll get from registering. You could give them the top couple of paragraphs of an article, a couple of screen-shots from a demo, or a sample of the newsletter they’re subscribing to. It all helps to build trust and create a relationship.'
Both the above links courtesy of www.informationdesign.org